For many marketers, the prospect of implementing behavioural marketing initiatives presents challenges and uncertainties. Here are 6 tips to get you started...
It’s no secret that people are mobile mad in this day and age. In 2011, there were already 6.8 billion people on the planet. 5.1 billion owned a cell phone, but only 4.2 billion owned a toothbrush. That’s an interesting, though somewhat disturbing, opportunity... whether you’re in the mobile or the toothbrush business.
Perhaps you’ve started realising that you’re being dismissed, kindly, of course, because your child has sniffed out your lack of understanding of his beloved sport. Don’t worry, girlfriend. We’ve got you covered this summer.
The entire concept of omnichannel rests on the desire to deliver an exceptional customer experience. It describes a coordinated and consistent strategy for engaging and interacting with your customers as well as your potential customers at any and every channel touchpoint in the customer journey...
Climate change, also known as ‘global warming’, is without a doubt the biggest motivator behind the ‘go green’ movement. But even though it’s a great motivator, many people struggle to start implementing sustainable habits at home.
Green living; sustainability; eco-friendly; conservation; the list of buzzwords we’ve been hearing over the past few years goes on and on. We’re constantly bombarded with news articles and radio talks on climate change and how we’re killing our planet with our irresponsible living habits.
TIA (This is Africa), we say. And then we sit back and shake our heads in disappointment at the downward spiral our schools, communities, and the country is on. We’re saddened by the poor education children are getting and how there is no bright future for them because of that.