Ilse van den Berg

Ilse van den Berg

Writer & editor

A detail-oriented, enthusiastic writer, editor and blogger. Lover of words, travel, people and their stories, as well as the digital environment.

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Company blog | 5 reasons to start prioritizing mobile engagement

It’s no secret that people are mobile mad in this day and age. In 2011, there were already 6.8 billion people on the planet. 5.1 billion owned a cell phone, but only 4.2 billion owned a toothbrush. That’s an interesting, though somewhat disturbing, opportunity... whether you’re in the mobile or the toothbrush business.

Company blog | 5 strategies to improve employee engagement

In a 2012 Gallup study, organisations with a high level of employee engagement reported, among other things, 21% higher productivity, 25%-65% lower turnover, 37% lower absenteeism, and 22% higher profitability.

Company blog | The effect of mobile connectivity on Netflix in SA

A wave of excitement swept across the country with the news of video-on-demand provider; Netflix; officially launching in South Africa. What this means is unlimited viewing of movie and TV series - anytime, on any internet-connected screen, at a monthly flat rate.

Company blog | SMS & USSD: Old-school but powerful

‘Another day another dollar.’ Not that easy these days, is it? Consumers have evolved dramatically and marketers have to have all their ducks in a row if they want their marketing campaigns to succeed.