A detail-oriented, enthusiastic writer, editor and blogger. Lover of words, travel, people and their stories, as well as the digital environment.
It’s no secret that people are mobile mad in this day and age. In 2011, there were already 6.8 billion people on the planet. 5.1 billion owned a cell phone, but only 4.2 billion owned a toothbrush. That’s an interesting, though somewhat disturbing, opportunity... whether you’re in the mobile or the toothbrush business.
In a 2012 Gallup study, organisations with a high level of employee engagement reported, among other things, 21% higher productivity, 25%-65% lower turnover, 37% lower absenteeism, and 22% higher profitability.
A wave of excitement swept across the country with the news of video-on-demand provider; Netflix; officially launching in South Africa. What this means is unlimited viewing of movie and TV series - anytime, on any internet-connected screen, at a monthly flat rate.
‘Another day another dollar.’ Not that easy these days, is it? Consumers have evolved dramatically and marketers have to have all their ducks in a row if they want their marketing campaigns to succeed.