It’s no secret that people are mobile mad in this day and age. In 2011, there were already 6.8 billion people on the planet. 5.1 billion owned a cell phone, but only 4.2 billion owned a toothbrush. That’s an interesting, though somewhat disturbing, opportunity... whether you’re in the mobile or the toothbrush business.
In a 2012 Gallup study, organisations with a high level of employee engagement reported, among other things, 21% higher productivity, 25%-65% lower turnover, 37% lower absenteeism, and 22% higher profitability.
A wave of excitement swept across the country with the news of video-on-demand provider; Netflix; officially launching in South Africa. What this means is unlimited viewing of movie and TV series - anytime, on any internet-connected screen, at a monthly flat rate.
‘Another day another dollar.’ Not that easy these days, is it? Consumers have evolved dramatically and marketers have to have all their ducks in a row if they want their marketing campaigns to succeed.