So you’ve launched a blog. Maybe because someone told you that it would be good for business and lead generation. Maybe because you feel like everyone has a blog these days, and so you should have one, too.
According to an epic infographic on the Hubspot Marketing Blog, 8 out of 10 people will read headline copy. But only 2 out of 10 people will click through to read the rest. This means that half of the time it takes to write a great piece of content should be spent on the headline. Take a moment to take that in. We have some work to get to, young padawans.