Ilse van den Berg

Ilse van den Berg

Writer & editor

A detail-oriented, enthusiastic writer, editor and blogger. Lover of words, travel, people and their stories, as well as the digital environment.

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7 things that will make blogging less daunting

So you’ve launched a blog. Maybe because someone told you that it would be good for business and lead generation. Maybe because you feel like everyone has a blog these days, and so you should have one, too.

Never underestimate the power of a headline

According to an epic infographic on the Hubspot Marketing Blog, 8 out of 10 people will read headline copy. But only 2 out of 10 people will click through to read the rest. This means that half of the time it takes to write a great piece of content should be spent on the headline. Take a moment to take that in. We have some work to get to, young padawans.